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When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Link building involves obtaining li

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Optimising your site for featured snippets

 
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MessagePosté le: Dim 4 Mar - 10:12 (2018)    Sujet du message: Optimising your site for featured snippets Répondre en citant

Competitor analysis is a lot easier when you have the right tools. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content.Actively seeking links can and should penalize your websiteLinks help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. You’ve created a website andpublished it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. Finding authoritative sites that’ll link back to your pages can be difficult. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)Why SEO Tends to Fail and What You Can Do About ItAnchor text has been a huge talking point within SEO for many years now. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. The bestpractice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Why do you need a Freelance SEO Consultant Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience.Spread the loveGaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! A lot of times, http://sacrebo.sakeblog.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/leverage%20the%20wo…even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query.Optimising your site for featured snippetsOptimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing.How long is my content alive?Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. By starting a blog  or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Different searchqueries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. You alreadyknow that a considerable amount of Internet traffic these days comes from mobile operating systems.

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MessagePosté le: Dim 4 Mar - 10:12 (2018)    Sujet du message: Publicité

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